The Year That Was and New Beginnings (2013)

It’s a whole new year and I couldn’t be more excited for the months ahead.  2012 is all about transitioning Celestina & Co. for growth.  During times of uncertainty, I went for my gut instinct.   Even in the midst of all the chaos, I decided to finally have our own website.  It was crazy with all the stress and behind-the-scenes drama but it paid off.  We are now able to accommodate more orders and provide our customers a more convenient shopping experience. Having our own website allowed us to offer Paypal payments upon checkout and we were able to put in place International Shipping options.  By mid-2012, I was also able to hire a customer service assistant, Michelle.  Having someone to help me process orders has freed up my time to focus on developing new product ideas and planning for the year ahead.  It has also given me much more quality time with my family.  At some point, I knew that If I don’t ask for help, something will suffer.  I couldn’t be happier as I am now able to work from home most days.

For 2013, it’s all about product development.  I am so excited to share new finds and products that will definitely complete your little one’s outfit.  It took months of sampling, testing the actual product before I have finally decided to move forward.  I’m happy to say that everything is already in place and I can’t wait to launch these new products soon.

It’s been a great year and I couldn’t ask for anything more.  Celestina & Co. is God’s gift to me as a mom and as an entrepreneur.  The growth has been slow and steady but I believe that as a mompreneur, that’s just how it’s supposed to be.  It’s the same as rearing our own children, we can’t rush things.  It’s best to enjoy, savor and learn from the experience.

Have a blessed year ahead and thank you for dropping by!

xoxo,

Ethel